Marketing Coordinator

General Summary & Scope

At Avista, much of our success can be attributed to the strength of our marketing division. To build on the momentum, we’re searching for a highly qualified marketing coordinator who can contribute to existing programs while assisting with the development of new initiatives aligned with company goals. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, digital, and social media. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines.

Principal Duties & Responsibilities

• Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs including, literature, email, event, social media, or content marketing
• Create, manage and update content
• Assist in the coordination and executing of events and trainings, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
• Create, proofread, and edit copy for various marketing channels, ensuring an on Brand and consistent voice
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing materials
• Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data

Job Requirements

• Bachelor’s degree in business administration, marketing, communications, or a related field
• 1-3 years of experience in marketing
• Must be highly organized, have strong project management skills, and excellent attention to detail
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines in a fast-paced environment
• Must have strong analytical skills to analyze metrics and create reports
• Must have a high level of creativity
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience using data analytics software for research
• Minimal travel may be required

Preferred skills and qualifications

• Familiarity with marketing automation platforms, content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of HTML and design and email software
• Experience in budgeting and forecasting

Salary Range

$66,000 – $81,000